Sorry to interrupt, but this is important. Windows 10 free upgrade offer ends on 29th July 2016. These are both Microsoft’s words and our own this month.

With the deadline to the free upgrade of Windows 10 looming, Microsoft is trying to persuade people to update their computers by serving them a full-screen reminder.


Ever since Windows 10 was released last year, Microsoft has received criticism for constantly bombarding its users with nagging reminders. The alerts began as a small notification in the corner of the screen, but soon became much larger pop-ups that appear as soon as a user logs in to their computer.

Some users reported that the upgrade was forced upon them and downloaded automatically when they pressed the exit button on a download notification.

Now, at the last hurdle, Microsoft is issuing full-screen alerts which say: “Sorry to interrupt, but this is important. Windows 10 free upgrade offer ends July 29”.

Users then have the choice to upgrade now, be reminded later, be notified three more times only, or not to be notified again – however, the latter two options are harder to spot, as they are on the left-hand side of the screen in small, purple text against a purple background.

Has anybody still not heard of Windows 10?

Earlier this year, the seemingly-forced automatic upgrades caused problems for a number of users across the globe. One woman in California was awarded $10,000 (£7,500) after she complained that the upgrade caused stability issues on her work computer – she argued she had never even heard of Windows 10 and had not agreed to the download.

Microsoft explained that the automatic downloads were taking place on computers which have security updates turned on, as Windows 10 is classed as a critical security update. This was unlikely to provide much solace to people like Ron Bowen in the UK, who claims his computer was corrupted by the upgrade.

After the free upgrade offer expires, users who wish to upgrade from Window 7,8 or 8.1 will need to pay for the Windows 10 licence. Please call us on 0845 034 2150 to discuss your own Microsoft licensing requirements.